Consumer health and wellness technology

Wearables, recovery devices and digital wellness services are reaching consumers in Türkiye, the Gulf and the Caucasus faster than local distribution, after-sales and data-protection practice can keep up. We help manufacturers and brands enter these markets with the right partners and the right operating structure, and we keep the line between wellness and medical claims clear from the first day.

Typical clients

Wearable and wellness device manufacturers, recovery and digital wellness brands, and their regional distributors and investors.

How we help

01

Market entry and channel strategy

Market assessment, the choice between importer, distributor, marketplace and direct-to-consumer models, pricing and the first twelve months of commercial priorities.

02

Distribution and representation structures

Exclusive and non-exclusive distribution, agency and representation arrangements, with agreements drafted by independent partner law firms.

03

Product classification and claims review

Assessing whether a product and its marketing remain within wellness or fall under medical-device rules, against the EU MDR and international standards, with specialist review coordinated where needed.

04

Health-data protection

KVKK and GDPR programmes for apps and devices that process health and biometric data, including consent design and cross-border transfers.

05

Import, conformity and after-sales set-up

Coordinating conformity documentation, import logistics, warranty, returns and local service partners.

Related practices

• Strategy and go-to-market
• Regulatory and legal coordination